American Car Center: Tax Event Season
Tax Event Season was the promotion in 2022 that American Car Center advertised on at the time. This one was promoted to social media sites, hence the focus on animation and content.
I wanted to add a bit more “umph” and boldness into the animation. I used fast and easily digestible kerning to be cohesive to their branding. The backgrounds were used to differentiate offers and keep it consistent with their color palette.