FedEx: DRIVE Logo Animation
FedEx: Drive Initiative is a program to start consolidating its individual programs to one organization. This work was the introduction to their internal meetings, and also to brand their initiative to the public.
I used stock footage to capture the feel of urgency and speed. FedEx has a particular branding color that was followed throughout, and was designed by their internal team. I had the privilege to animate the logo and create the little details that adds depth to the movement.